Just because you’re an introvert doesn’t mean you’ve lost the right to expand your network. You might have heard it referred to as PR. Sometimes, your friend circle might discourage you from meeting new people and seeking out new opportunities. In moments like these, don’t hesitate to excuse yourself because if you don’t, you might regret it for the rest of your career. Friends are important, but remember the wisdom of not sacrificing long-term benefits for short-term pleasures.
Networking strategies for business students are as important as mastering your core subjects; they are the lifeblood that keeps your career thriving. As a business student, you need an expanding network not just for an internship or to start your professional career, but also for the business venture you’ve been dreaming of. Whether you’re seeking a professional career, a job switch, or a promotion on the career ladder, Menstige offers five essential networking strategies for business students in 2024.
Importance of Networking For Business Students
Someone might advise you to wait for the right time until doors to internships, job opportunities, and mentorships open for you. But that’s terrible advice for a business student.
Networking is crucial because it significantly increases your chances of becoming successful at a young age. For instance, connecting with alumni can provide insider knowledge about industry trends and potential job openings that you might otherwise miss.
You may have previously miscalculated the long-term benefits of effective networking. Even a junior could vouch for you for opportunities they might not be eligible for but would recommend you for a job. To reap long-term benefits, you need to showcase your excellent networking skills to everyone at your college.
Let’s dive into practical strategies, starting from the very basics.
1. Set Your Networking Goal | Build a Personal Brand
Making connections with everyone you meet is not a bad strategy. However, for measurable results, you need to set clear networking goals. For instance, if your goal is to find an internship, seek out relevant professionals, such as your college or university professors. After all, you want to stay a step ahead of even the most extroverted and social people.
Similarly, as a business student planning to establish your own business, connect with people who have already done it. They might offer you an apprenticeship initially, or you might feel exploited, but you have to take this sour pill. While working, you will learn how to start your own venture effectively.
You cannot skip online platforms in today’s fast-paced world. If your goal is to find or switch jobs, you need to network with people who are offering them. Many companies announce their job ads online. For instance, if you have an updated LinkedIn profile with your skills clearly highlighted, you are more likely to secure job opportunities.
LinkedIn is one of the platforms you can use to get your seat booked in multinational companies. But that will only happen if your profile is updated with your latest experiences and a professional photo. Don’t let procrastination in updating your profile and networking with people cost you amazing opportunities.
2. Utilize Your Campus Resources for Networking
You might envy your batchmate who is paid for their apprenticeship with a professor or an organization. But consider the unpaid work they have done. There are people who have left their degrees midway and are now working with Chinese delegates, earning handsome amounts of money. So, what do you call it? You guessed it right, networking.
This strategy works best when you have made initial connections. To make this happen, join student organizations and attend career fairs. For example, participate in a business club or a business plan competition hosted by an institute.
You can also use various events to your advantage. There are hundreds and thousands of conferences and networking events happening every year where you can learn about industry trends. For instance, participate in a local business conference or expo and engage with the attendees and renowned speakers.
3. Practicing Good Communication Skills for Boosting Network
This networking strategy works best for job holders who want to elevate their careers and make a strong impact on their bosses. Here’s an example to illustrate how to apply this strategy:
Imagine you need to complete an application or formal process at the HR department of your organization. Dress well from head to toe to catch the attention of influential higher-ups. After completing your task, go a bit unconventional and create an opportunity to meet people by asking for information, even if it seems purposeless. Once you get a chance to meet someone, present the best version of yourself. Make a lasting impression with excellent expression and communication skills.
Similarly, you can practice proper email etiquette and be an active listener in conversations.
Bingo! You’ve now positioned yourself for any future job opportunities that might arise and interest you.
4. Maintain your Network
Neglecting to maintain what you have today ensures you won’t have it tomorrow. If you think leveraging your networking skills and securing the opportunity you desired is enough, you are ultimately at a loss. You need to maintain your connections by sending follow-up emails.
For instance, you can share valuable information such as job openings or relevant articles.
By doing this, your connections are more likely to retain you in their memories, and you will be their first thought if any prospects pop up.
5. Practice Generosity to Strengthen Your Network
Yes, Menstige encourages you to come out of your comfort zone. Because it’s not just what you know, it’s who you know.
Go the extra mile when helping your colleagues, batchmates, or any influential professional. Don’t expect any immediate favor in return for your help.
Your generosity and kind attitude are worthwhile, even if you’re practicing them with a local charity or a small business owner. Consequently, they will remember you and will be willing to help if you decide to start a venture. In this case, your connection might even share a complete layout of how they generate so much revenue from their business, giving you valuable insights.
So, buckle up and apply these strategies simultaneously as you go about your day. You can thrive in your professional capacity only if you build a strong and supportive network. Keep growing your network, and it will become one of your greatest assets.
